Online video is probably the most powerful marketing tool, you’ll ever use online
Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?
The best way to get a high listing on oogle with a video on your site is by views of the video itself.
Get everyone you know to visit your video(s). Set up a blog and post a link to every video you create on your blog. Send a link to your email list. Put a link in your forum signature. Use social bookmarking to drive traffic.
Most video networks, like YouTube, allow you to post video responses. If you find a video in your niche that is already popular, post your video as a response to their video. This will get you a link from their video’s page. Recipriacl linking is hugely important in SEO. Keep in mind, though, that some networks require these responses to be approved by the original poster.
In the description of every video you post, you should ask viewers to subscribe to your channel if they enjoyed your video, so don’t forget to ask people to sign up. The more people you have subscribed to your channel, the more people you’ll potentially have visit every video you make later.
Search Engine Optimization
What is Search Engine Optimization?
Well the geeky explanation is this: Site content and structural optimization for the explicit purpose of achieving the highest possible ranking by all major search engines for relevant domain keywords.
In layman's terms: getting your website on the first page (preferably in the top 5) of Google and other major search engines.
The SEO Process:
Structure template for SEO optimization
Google and most major search engines only look at the first XXX words in the source of any webpage. Common structuring techniques, using templates, place Meta information, logos and graphics, JavaScript, and even menu before the actual content of the page, thereby reducing the actual visibility of important keywords used in the content. By using modern CSS techniques, your content is more easily accessible to these search engines as well as conforming to industry standards, providing compatibility with more browsers and accessible technologies such as screen readers.
Ensure uniqueness of tag information based on product type
Each page or section of the site needs to have unique tag information to prevent penalties by search engines and to give the search engines a variety of topics with which to choose from when exposing your site in search engine results. Each page or sections needs to utilize unique keywords, depending on the product type (Environmental, Air Systems, Infection, etc) and page or section focus, as well as a concise, accurate description. Also, we conduct a thorough analysis of the web site’s target audience and most common keywords to help achieve this unique keyword and description tag environment with optimal search engine placement.
Develop a plan for link exchange & campaign strategies
Optimal SEO occurs over a period of time where high quality inbound and outbound links are established for the website. This calls for a comprehensive link exchange and campaign strategy to not only establish a series of inbound links at the beginning of the SEO process with which search engines initially find the site, but also to continue measuring new websites with which to partner in terms of link exchange to increase visibility to the search engine community. Aside from domain name keyword usage, high quality links are the single most important factor in achieving SEO success.
Create dynamically updated content on home page
Stale content is quickly written off by search engines as out-of-date and therefore penalized in SEO results. By creating a section on the home page that is dynamically updated based on the website’s focus and purpose, search engines will continue to see fresh content coming from the website and therefore maintain a high result listing.
Optimize robots exclusion and inclusion
Search engines find websites and pages through automated systems known as webbots or spiders. These spiders look for particular files in a website to know how and which content to index. A comprehensive set of robots exclusion and inclusion rules ensures that all of the content needed for optimal search engine placement is available to these automated systems.
Link & keyword density and home-to-page length calculation
Once proper keywords are established, it is important that these words are used correctly in the content. Too little keyword use can prevent the content from being found for quality keywords, but too much keyword use can be seen as spam and therefore penalized by search engines. By conducting a density report identifying the use of keywords in both content and inbound and outbound links, we help the website strike the all-important balance of optimal keyword usage. Also, search engines find pages in your site by starting at the home page and crawling outwards, using links in the home page and subsequent pages to “map” out your website. Some search engines establish penalties or completely ignore pages that are buried too deep in the website, and our home-to-page length report helps identify crucial pages that may accidentally be buried deep in the link structure of a website to ensure this high quality content is within the reach of all search engines.
Image search optimization
The use of graphic imagery not only improves the experience of a visitor to your site, but with the advent of Google Images and similar technologies with other search engines, the optimization of images and image text is a strong factor in building a SEO website. We ensure that all images are optimized not only for services such as Google Images but also that the images adequately improve the exposure of surrounding content without incurring any penalties by being mistaken as website spam.
Analytics
Google Analytics is a free system to track hits and visits to the website. This system allows people with non-technical skills to track the improvement of the website through the above-mentioned SEO techniques over time and identify areas of the website where improvement is needed. By allowing site administrators to see the various paths a visitor can take through the website and possible hurdles the visitor faces, Analytics not only reinforces the SEO techniques but also can dramatically improve the usability of any website.
